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Lehigh Valley Public Media (ESSA Bank Conference Room)
839 Sesame Street
Bethlehem, PA 18015
Description
Want to kick off your 2020 fundraising plan with a bang?
Tasked with developing a fundraising or awareness campaign?
Join AFP Eastern PA Chapter for a luncheon webinar program that will give you the tools to succeed!
"Multi-Channel Fundraising to Amp Up Your Fundraising and Other Campaigns" with Alizah Epstein
Effective storytelling has the power to inspire action. Storytelling is one of the most powerful and effective marketing tools available because stories are easy to tell, share, and remember. Achieve your marketing and fundraising goals by designing an integrated marketing campaign that is anchored by a compelling story.
In this session, you will learn about the different types of stories you should have in your story bank. Using multi-channel marketing efforts built around effective storytelling you will learn how to collect them, use them, and share them. You'll receive tips and tools to improve campaign/organizational awareness and improve fundraising efforts or achieve your goals.
