Every fundraising professional is thinking it: what are we supposed to do about our annual fundraising event now?!
Each spring, Good Shepherd Rehabilitation Hospital hosts the 'Gala in the Garden,' a 500-person fundraising event to raise money for the organization. This year, due to COVID, the development team pivoted and hosted a completely virtual event.
Hear from Alicia Moyer and Vicki Rigby, members of the development team at Good Shepherd, about their approach to the evening and how they engaged donors in the comfort of their homes. Then we'll turn it over to the audience for your comments and questions about the events you have planned for the rest of the year.
About the Moderators
Alicia Moyer Annual Fund & Sponsorship Officer
Alicia Moyer graduated from West Chester University of Pennsylvania with a BA in sociology and gender studies. She began her career at Good Shepherd in the marketing department before joining the development team. Alicia works in special events fundraising and has also chaired the Good Shepherd We Care employee giving campaign.
Vicki Rigby Director Digital Strategy & Donor Engagement
Vicki’s 22+ year career at Good Shepherd has included positions in finance, human resources, and information technology, leading to her joining development in 2007. She oversees fundraising’s database and digital tools and a donor engagement program including direct mail/email, social media marketing, peer-to-peer, and SMS campaigns.