By AFP, Eastern PA Chapter Contact
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November 06, 2017 - December 01, 2017
8:00 AM - 4:00 PM
DeSales University, University Center
2755 Station Avenue, Center Valley, PA 18034


AFP Donor Retention: A Self-Assessment Workshop

November 6th, 2017: 8:00 AM to 4:00 PM - Registration begins at 7:30 AM
December 1st, 2017: 8:30 AM to 11:30 AM - Registration begins at 8:00 AM

Location of Workshop:

DeSales University, University Center

2755 Station Avenue

Center Valley, PA  18034


Presented by:

Marcella Moyer Schick, ACFRE, President/Owner, MMS Advancement Associates LLC

Molly Kranzley Driscoll, CFRE, Major Gifts Officer, Phoebe Ministries


Registration Fee (cost includes materials):

AFP Members = $ 75
Non Members = $ 125

Full participation in the AFP Donor Retention: A Self-Assessment Workshop is applicable for 8.0 points of CFRE Credit in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification.

Please note:  Coffee and water will be provided throughout the day; however, lunch will be on your own. The University Food Court will be open or there are several restaurants in the area.


The AFP Donor Retention: A Self-Assessment Workshop is based on data collected via the AFP Fundraising Effectiveness Project.  Its purpose is to show nonprofits the value of tracking overall gains and losses in gifts and donors – then how to use that information to develop cultivation strategies to improve donor retention.

The focus of this workshop: 
How to develop an effective Donor Retention Plan based on what research indicates really works.

Topics covered include:
  • Why organizations lose donors and money
  • How keeping donors increases fundraising success
  • Determining the effectiveness of fundraising efforts through use of the FEP Fundraising Fitness Test
  • Developing a successful donor retention plan

The workshop curriculum is presented through lecture, a fictional case study based on real data, and the encouragement of participant dialogue. Each participant receives a printed manual both for use during the workshop, and as a tool for launching their organization’s own effective Donor Retention Plan.
DeSales University, University Center
2755 Station Avenue, Center Valley, PA 18034

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