Finding Oz – Behind the Content Curtain
Content is text, visuals, and events that align with the core interests of your donors and brand. It is also a key component of any marketing plan. Industry experts Ashley Russo, Kristine Ortiz, and Tina Hasselbusch offer insights and strategies to mining and crafting meaningful content that boosts engagement, attracts audiences, and supports fundraising efforts. Marc Rittle rounds out our panel, offering an organizational perspective on the benefits of a cohesive strategy.